Initialize 2018-09-06T13:52:36+02:00

You’ve been thinking about women for a while, and dating, sex, and relationships seem like a minefield.

You don’t want to be creepy and you don’t want to miss out. It’s frustrating!

Sometimes it just seems easier to retreat into video games or intellectual pursuits. Dating, sex, and relationships seem so risky these days.

If you’ve ever wondered if you’re successful and attractive enough to have a girlfriend…

If you want to know when to ask a woman out, and how, exactly, you go from asking someone out to having sex….

If touch is confusing for you and you want to understand how touch works while being an honourable man…

If you want to know how to do things right when it comes to dating, sex, and relationships…

If you want confidence and to stop being afraid of rejection…

Then it’s time to Initialize.


Initialize is a 12-week course for genuine Good Guys who want to go from forever alone to abundance in dating, sex, and relationships.

This program begins at the beginning to fundamentally reset everything you have been told about how dating, sex, and relationships work. It takes you through a series of step-by-step building blocks to set the optimal conditions in your life for the operation to come. You’ll take action every week and see an immediate difference in your sex and relationship life.

Here’s how you’ll Initialize:

Module 1 – Who Are You?: People have relationships with people. Whether that’s a ONS, a FWB, or a long term partner, women want to know who you are. How are they supposed to get interested in you until, well, YOU get interested in you?

Module 2 – Reflect and Reset: From the moment you were born, you’ve been bombarded with messages – about dating, sex, relationships, and what it means to be a man. Doesn’t matter if it was decades ago – this shit affects you now. And this shit stops you from having what you want if it isn’t true. Let’s find out what’s there.

Module 3 – Kick Shame’s Ass: Your desires aren’t wrong, bad, dirty, or dangerous. There’s nothing more human on earth than wanting sex and connection with other people. It’s only when shame owns you that desire can turn dark. So let’s kick shame’s ass and claim your desires as a true, wonderful, powerful part of you.

Module 4 – Show Up: People learn about who you are on the basis of how you show up to the world. Women can tell almost immediately if you care about yourself or not. People are more likely to care about you if you care about yourself. I’ll reveal the secrets of how women can tell and what you can do about it.

Module 5 – Body Intelligence: What have bodies got to do with anything anyway? Have you ever considered your body a cancer on your brain? The thing is, sex happens with the body. The good news is, if you combine the forces of your body (the great collector of sensory data) and your brain (the great processor of sensory data), you can experience so much more than you thought possible.

Module 6 – Sensory Big Data: Consider this – everything your brain gets its hands on has come to you by way of the body first. Millions of years of evolution have created a human body well-adapted specifically to life on earth. So fucking use it. Tapping into the senses and understanding the faster-than-the-speed-of-thought responses of your body is knowledge. Knowledge is power.

Module 7 – Learn Body Talk: Whether you mean to or not is irrelevant – your body is talking to everyone around you, all the time. And everyone around you is sending you information in this way, too. This is the body language lesson that no one ever bothered to teach you.

Module 8 – Touch Communication: If a picture is worth a thousand words, then touch is worth 10,000. And just like learning German in school, it takes time to learn to speak with touch. Your standard kino escalation techniques are nothing but a phrase book, something someone else told you to say that you just gotta trust means what they say it means. Instead, learn to speak with touch yourself and become the master of your own destiny.

Module 9 – Read The Signals: A foundational element to any relationship – one night, many nights, or for life, is to feel safe and to have trust in each other. When you meet someone new, for the first time, how do you do that? How do you create safety and trust, and how can you do that quickly? It’s as simple as A, double B, and triple C. This module will add rocket fuel to your trust timeline and will transform your life with the mastery of just one skill – outcome independence.

Module 10 – Let’s Talk About (Safer) Sex: Sex is awesome and I encourage you to have the sex that you want. Most of us received fear-based sex education in school (if we received any at all) as well as lots of utterly shit information about the actual risks of sex. So let’s clear that up. What’s more, I’ll teach you how to talk about sex before having it. Yes. Before. You’ll learn how to take care of your physical safety and emotional safety, as well as hers.

Module 11 – The Midnight Express to Pound Town: I sometimes refer to this one as ‘sex and pleasure demystified’. Learn about male and female anatomy, specifically where the body’s pleasure hotspots are located, hacks to quickly learn how to best pleasure your partner and communicate how you best experience pleasure, the ONE KEY TECHNIQUE to master if you are having sex with women, how to feel comfortable if you have never had sex before, and how to communicate when things get sexy.

Module 12 – The Aftermath: You can negotiate they types of relationship that you want to have. Get aligned and get clear in communicating your expectations and making agreements with partners. If you’ve wondered how on earth people maintain relationships, this course has you covered.

WAIT! Let’s be friends with extra benefits!

Initialize also comes with 4 BONUS live webinars for the first 20 students:

How to Friends With Benefits If you’ve ever wondered where to begin with friends with benefits, all will be revealed here! You’ll learn how to get clear on what you want and how to find other people that want the same thing.You’ll know the dating apps and venues that work well for meeting others and key skills for approaching potential partners respectfully. You’ll get the exact scripts you can use when setting up a friends with benefits relationship.

How to Online Dating Has it just been crickets for you when it comes to online dating? Have you been sending loads of messages and receiving no replies? That ends now. We’ll cover two of the most popular free online dating platforms – OKCupid and Tinder using platform-specific nearly-done-for-you profile templates. You’ll learn the art of the online ask and you’ll receive some exact scripts for starting conversations and asking for dates.

Online Dating Teardown Sometimes, the best way to learn is to see it done live, and on this webinar you’ll see exactly that – two online dating teardowns for two fellow Initialize students. Watch as we pinpoint where to improve their profiles and how to up their message game to shine through as the awesome, need-to-know men that they are. We’ll cover specific hacks to use to shine brightest to exactly the women they are looking to attract.

Rejection Rx The single most useful skill covered in Initialize, Optimize, or anywhere in any of the work covered by this website is this – Outcome Independence. If you master this skill, it will transform your life – in dating, sex, and relationships, but also in work, friendships, and family relationships, too. Fear of rejection is real, it is painful, and it keeps most of us, men and women alike, from fully realizing our dreams. So fuck that. Let me offer you this Rejection Prescription and cure you of it once and for all!



When does it start? 2018-08-01T16:38:17+02:00

Right now, Initialize has a waitlist. If you would like to join the next enrollment, please be sure to sign up to the waitlist.

Once enrollment has opened, you’ll receive access to the membersite, course introduction, and secret Initialize Facebook community immediately. Once enrollment closes, everyone will receive access to the first course on Monday. Course access will be sent to you once a week. As this program builds on itself, you’ll get the most value going through it in chronological order.

What if I am completely inexperienced with women? 2018-08-01T16:37:47+02:00

Then Initialize is exactly the program for you. We all started life sexually inexperienced – every single human on earth, even that Alpha douche you knew in school. We’ve all had a different set of experiences getting to this point in our lives. And what you will learn in Initialize will help you have the sex life you want – whether you’ve never held someone’s hand, whether you’ve never kissed anyone, whether you’ve never been on a date, never had a girlfriend, or never had sex. In some respects, this could even be to your advantage – if you take Initialize now, you could avoid a lot of the mistakes and false starts that most men experience.

How much time will I need to spend on Initialize each week in order to see results?

You’ll need to commit to setting aside 2-3 hours to work the course each week for 12 weeks if you want to see results. That includes reviewing the course content AND taking action. I will tell you right now, if all you do is passively consume Initialize like any other sort of online content, then you won’t get results. In fact, you’ll probably feel worse than you did before you began, because you ‘tried’ and it didn’t work.

I am totally invested in Initialize working for you. I WANT you to succeed. I WANT your life to be full of pleasure and joy. I WANT you to be having amazing sex with people that can see how totally excellent you are.

So, if right now is a busy time and you aren’t sure if you can fit one more thing in – don’t sign up. Wait until you can make a consistent time commitment in your calendar each and every week.

Who isn’t Initialize for? 2018-08-01T16:36:56+02:00

Initialize isn’t for you if your motto is move fast and break things. It’s not for you if you aren’t yet able to set aside 2-3 hours a week, every week, for 12 weeks, to work on yourself and your relationships with other people. Initialize isn’t for you if you have serious, unresolved trauma that you are not receiving therapy for.

For Initialize to work, you need to be well – that means receiving care for any serious mental or physical illness that you are facing, as ultimately that MUST be your first priority. We will still be here once you’ve received the care that you need. What I can tell you is this – if you have serious and untreated depression, no amount of sex will help you feel well.

Who is Initialize for? 2018-08-01T16:36:30+02:00

Initialize is for Good Guys – the intelligent, shy, socially unsure, introverted men that know there is a path to honourably get the sex life they want and who are committed to finding it. Initialize is for you if you’ve already been searching for this path by reading pick up artist and seduction community books, forums, and blog posts. And, while you’ve learned something useful there, you know in your guts that there’s a way to get what you want AND be respectful.

You’ve got a strong internal value system and you know that real men have integrity. You’re not prepared to accept that women are the enemy or that the only way to have great sex and relationships is by being so Internet Alpha that your head explodes. You prefer to work smart, not hard, on yourself and on your relationships with other people. Your motto is NOT move fast and break things.

What is Initialize? 2018-08-01T16:36:00+02:00

Initialize is a 12-week course for genuine Good Guys who want to go from forever alone to abundance in dating, sex, and relationships. Initialize begins at the beginning to fundamentally reset everything you have been told about how dating, sex, and relationships work. You’ll go through a series of step-by-step building blocks to set the optimal conditions in your life for the operation to come. You’ll take action every week and see an immediate difference in your sex and relationship life.


About Sarah Martin

I’m not just another dating coach. I’m a Certified Sex Coach, Clinical Sexologist, and all-around Sex Nerd. I’ve built my private sex coaching practice by helping men like you, the shy Good Guys, go from being forever in the friendzone to achieving the abundance in sex, dating and relationships that you REALLY want.

And – I get where you are coming from and where you are when it comes to dating, sex, and relationships. You may be thinking, “How can she know what it’s like to be constantly rejected? She’s a woman, she can get sex whenever she wants. It’s easier for women to get dates.”

No. For as long as I can remember, I was the outsider. Shy, awkward and oh yeah, I was the fat girl. I was bullied, made fun of and was the butt of all the jokes. I was top of all of my classes, but that didn’t change that I was still the low status girl who was always the FRIEND or the girl that you slept with but didn’t want to tell anyone about. I got rejection after rejection from men and it HURT.

I understand how hard it is. I understand how much you want someone to explain how this works to you. And I understand how much it helps when someone is able to say – yes, I’ve been there, too, and I know what to do. I want to help you and I want you to have success. That’s why this whole bloody website is here and why I do what I do every day.